Latest from Percipient

June 9, 2026

Stay up to date with the latest insights, news, and thinking from Percipient, covering marketing strategy, e-commerce, and commercial leadership for growing Irish businesses.
Marketing Activity vs Marketing Strategy

Featured

Marketing Activity Is Not the Same as Marketing Strategy

Posting on LinkedIn, running ads and sending emails is not a marketing strategy. Learn why activity without strategy rarely delivers sustainable business growth.

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Insights

Marketing Activity Is Not the Same as Marketing Strategy

Posting on LinkedIn, running ads and sending emails is not a marketing strategy. Learn why activity without strategy rarely delivers sustainable business growth.
Insights

Is a Fractional Marketing Director Right for Your Business?

A practical guide to what a fractional marketing director is, how it differs from agencies and consultants, and whether it is the right fit for your business.
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