The E-Commerce and Digital Audit is a deep operational review of your online store. It covers architecture, product data quality, UX and buyer journey, SEO foundations, conversion performance data and the gap between your data and what is actually live on the store.
Your store has traffic. You have products people want. But conversion is lower than it should be, the back-end is increasingly difficult to manage, and no one can give you a clear answer on what is actually holding the business back.
The problem in most cases is structural. Stores that grow organically accumulate decisions: category structures that made sense at 200 SKUs but break at 2,000; product data that varies in quality across the catalogue; navigation logic that works for the team who built it but not for the buyer trying to find something. More spend on top of a broken foundation produces more wasted spend.
The audit covers your website architecture, product data quality, UX and buyer journey, SEO foundations, conversion performance data and the gap between your data and what is actually live on the store to find out exactly what is costing you revenue.
01
Audit your store architecture: navigation logic, collection structure, category design, and URL hierarchy
02
Review product data quality: titles, descriptions, specifications, tags, variants, and metafields
03
Assess UX and buyer journey from landing to checkout or enquiry, identifying friction points
04
Evaluate SEO foundations: metadata, collection descriptions, handle structure, alt text, and indexation
05
Review conversion performance data and identify where volume is being lost
06
Assess the gap between your ERP or product data source and what is live on the store
07
Identify the structural decisions that are creating ongoing operational drag
Covers architecture, data, UX, SEO, and commercial performance. Structured around findings, not generic recommendations.
Separates quick wins from structural fixes. Scored by impact and ease of implementation so you know exactly where to start.
A structured session with the relevant people in your business to present findings and answer questions.
Where replatforming is being considered, a clear recommendation based on your actual operational context.
01
E-commerce businesses with traffic but disappointing conversion rates
02
E-commerce operations that have grown organically and become structurally messy over time
03
B2B businesses with a trade website that is not generating the enquiries or sales it should
04
Companies preparing to replatform, rebuild, or scale and wanting clarity before committing to that investment
05
Businesses that have had development work done but suspect the underlying structure is still wrong
Scoped based on store size, number of SKUs, channel complexity, and analytics access. Stores with 2,000+ SKUs or multi-store environments are quoted individually.
2-3 weeks. Timeline varies with scope, confirmed at proposal stage.
A pre-engagement conversation confirms fit and scope before any commitment is made.
Tell us about your store and what you are trying to understand. We will come back within one business day.