The E-Commerce & Digital Audit is a deep operational review of your online store, focused on the structural and operational issues affecting performance, conversion, scalability, and manageability.
It covers architecture, product data quality, UX and buyer journey, SEO foundations, conversion performance, and the gap between your source data and what is actually live on the store.
Your store has traffic. You have products people want. But conversion is lower than it should be, the back-end is increasingly difficult to manage, and there is limited visibility into what is actually holding performance back.
The problem in most cases is structural. Stores that grow organically tend to accumulate layers of operational decisions over time: category structures that made sense at 200 SKUs but break at 2,000; product data that varies in quality across the catalogue; navigation logic that works for the team who built it but not for the buyer trying to find something.
Increasing spend on top of weak operational foundations usually amplifies inefficiency rather than solving it.
The audit reviews your store architecture, product data quality, UX and buyer journey, SEO foundations, conversion performance, and operational setup to identify the structural issues limiting growth, scalability, and commercial performance.
01
Audit your store architecture, including navigation logic, collection structure, category design, and URL hierarchy.
02
Review product data quality: titles, descriptions, specifications, tags, variants, and metafields
03
Assess UX and buyer journey from landing through to checkout or enquiry, identifying friction points and barriers to conversion.
04
Evaluate SEO foundations, including metadata, collection content, URL structure, alt text, and indexation.
05
Review conversion performance data and identify where volume is being lost
06
Assess the gap between your ERP or product data source and what is live on the store
07
Identify the structural decisions and operational inefficiencies creating ongoing complexity and performance issues.
Covers architecture, data, UX, SEO, and commercial performance. Structured around findings, priorities, and commercially relevant recommendations rather than generic best-practice advice.
Separates quick wins from structural fixes. Scored by impact and ease of implementation so you know exactly where to start.
A structured session with the relevant people in your business to present findings and answer questions.
Where replatforming is under consideration, recommendations are made based on your operational requirements, commercial goals, and technical realities rather than trends or platform preference.
01
E-commerce businesses with traffic but disappointing conversion rates
02
E-commerce operations that have grown organically and become increasingly difficult to manage and scale over time
03
B2B businesses with a trade website that is not generating the enquiries or sales it should
04
Companies preparing to replatform, rebuild, or scale and wanting clarity before committing to that investment
05
Businesses that have had development work done but suspect the underlying structure is still wrong
Each engagement is scoped individually based on store complexity, SKU volume, channel structure, and available analytics access.
2-3 weeks. Timeline varies with scope, confirmed at proposal stage.
A pre-engagement conversation confirms fit and scope before any commitment is made.
Tell us about your store, what is not working as it should, and what you are trying to understand. We will come back within one business day.