The Marketing Audit is an independent, expert review of your marketing. Strategy, messaging, channel mix, content, and campaign performance, each assessed against your commercial objectives.
You are spending money on marketing and you are not confident it is working. You have an agency, or a team, or both, but when someone asks what marketing is actually delivering for the business, the honest answer is: you are not sure. You want an independent, experienced perspective that will tell you the truth.
The audit covers your current marketing strategy, or the absence of one, assessed against your commercial objectives. Not your stated objectives from a brief, but the ones that actually matter: revenue, pipeline, conversion, growth.
01
Assess your channel mix – what you are investing in, why, and whether it is the right allocation
02
Evaluate your messaging and positioning for commercial clarity and buyer relevance
03
Review campaign and content output for quality, consistency, and strategic alignment
04
Analyse available performance data: sessions, leads, conversion trends, email metrics, and paid performance
05
Identify where budget or effort is being lost to low-value activity
06
Map the gap between what the business needs from marketing and what it is currently getting
Structured around findings, not generic recommendations. Clear on what is working, what is not, and why.
Every recommendation scored by commercial impact and ease of implementation. You know where to start.
A structured session with the relevant people in your business to present findings and answer questions.
01
B2B SMEs spending on marketing without a clear picture of what it is returning
02
Businesses that have grown and whose marketing has not kept pace with that growth
03
Companies that have recently changed agency, or are considering doing so, and want an independent review first
04
Founders or CEOs who are making marketing decisions themselves because they do not trust the output they are getting
05
Businesses preparing to invest more in marketing and wanting a solid foundation first
Scoped per engagement based on business size, number of channels, and data availability.
2-3 weeks. Timeline varies with scope – confirmed at proposal stage.
A pre-engagement conversation confirms fit and scope before any commitment is made.
Tell us about your business and what you are trying to understand. We will come back within one business day.