The Marketing Audit is an independent expert review of your marketing strategy, messaging, channels, content, and performance, assessed against the commercial objectives that actually matter to your business.
You are investing in marketing, but there is limited visibility into what it is actually delivering for the business. There may be an agency, an internal team, or both, but when it comes to understanding performance clearly, identifying what is working, and knowing where investment should go next, confidence is low.
The Marketing Audit provides an experienced independent perspective on your current marketing activity, performance, and strategic direction, helping you understand what is working, what is not, and where the biggest commercial opportunities exist.
The audit assesses your current marketing strategy, or the absence of one, against the commercial objectives most important to the business: revenue, pipeline, conversion, positioning, and growth.
The focus is not simply on marketing activity, but on whether the overall strategy, investment, and execution are contributing meaningfully to commercial performance.
01
Assess your channel mix, current investment allocation, and whether resources are being directed toward the right areas.
02
Evaluate your messaging and positioning for commercial clarity and buyer relevance
03
Review campaigns and content for quality, consistency, strategic alignment, and commercial relevance.
04
Analyse available performance data, including traffic, leads, conversion trends, email performance, and paid activity.
05
Identify where budget or effort is being lost to low-value activity
06
Identify the gap between what the business needs marketing to achieve and what current activity is actually delivering.
Structured around findings, priorities, and commercially relevant recommendations rather than generic best-practice advice.
Every recommendation scored by commercial impact and ease of implementation. You know where to start.
A structured session with the relevant people in your business to present findings and answer questions.
01
B2B SMEs spending on marketing without a clear picture of what it is returning
02
Businesses that have grown and whose marketing has not kept pace with that growth
03
Companies that have recently changed agency, or are considering doing so, and want an independent review first
04
Founders or leadership teams who are currently making marketing decisions themselves due to limited confidence in existing output or reporting.
05
Businesses preparing to invest more in marketing and wanting a solid foundation first
Each engagement is scoped individually based on business complexity, number of channels, and available data.
2-3 weeks. Timeline varies with scope – confirmed at proposal stage.
A pre-engagement conversation confirms fit and scope before any commitment is made.
Tell us about your business, what you are trying to understand, and where confidence in your current marketing may be lacking. We will come back within one business day.