Strategic planning and execution support for product launches, market entries, and commercial pivots. Built around how your buyers actually make decisions, not how you would like them to. It covers the full scope: positioning, audience targeting, channel planning, launch messaging, sales enablement, and live execution support.
You have something significant coming. A new product, a new market, a relaunch, or a pivot that changes how the business positions itself commercially.
More often than not, a poor launch is the result of unclear positioning, an audience that was assumed rather than validated, a channel mix that was inherited from the last campaign, and messaging that says what the business wants to say rather than what the buyer needs to hear. This engagement builds that plan, before execution begins.
The distinction between a GTM plan and a general marketing plan is specificity. This is built around a specific audience, a specific moment, and a specific commercial objective. It accounts for the objections and friction your buyers will encounter and gives your commercial team exactly what they need to sell the product.
01
Define the market opportunity: who buys, why they buy, and what objections or friction you will encounter
02
Develop positioning specific to the launch – separate from but consistent with your broader brand
03
Define the target audience for the launch with precision: role, sector, decision-making stage, and trigger
04
Build the channel and campaign plan for the launch period, including sequencing and timing
05
Develop launch messaging across all required formats: web, email, sales, social, and collateral
06
Create a sales enablement framework so your commercial team can sell the product effectively
07
Define launch KPIs and the success criteria you will measure against
08
Provide execution support and oversight during the live launch period
Covers audience, positioning, channel, and messaging for the launch.
Activity and timing for the launch period, with clear dependencies and priorities.
Audience-specific messaging across all required channels and formats.
Materials or a detailed brief for their production, so your commercial team can sell effectively from day one.
The metrics that matter and how you will measure against them.
Hands-on oversight and execution support during the active launch period.
01
Businesses launching a significant new product or service into an existing or new market
02
Companies entering a new geography, sector, or buyer segment for the first time
03
B2B businesses pivoting their commercial model and needing to communicate that clearly to the market
04
Founders or leadership teams who have the product ready but have not yet defined how they will take it to market
05
Businesses whose last launch underperformed and who want a more structured approach this time
Scoped per engagement. Price varies with launch complexity, number of markets, and level of execution support required.
4-8 weeks. Timeline varies with scope and complexity – confirmed at proposal stage.
A pre-engagement conversation to confirm scope, timeline, and whether a Marketing Strategy engagement is a better first step.
Tell us what you are launching and when. We will tell you honestly what a structured approach would look like.