Strategic planning and execution support for product launches, market entries, and commercial pivots. Built around how buyers evaluate, compare, and make decisions in the real world, not assumptions about how the process should work. The engagement covers positioning, audience definition, channel planning, launch messaging, sales enablement, and live execution support.
You have something significant coming. A new product, a new market, a relaunch, or a pivot that changes how the business positions itself commercially.
More often than not, underperforming launches stem from unclear positioning, poorly defined audiences, inherited channel decisions, and messaging that does not align closely enough with buyer priorities or decision-making behaviour. This engagement builds the strategic foundation before execution begins.
A GTM plan is built around a specific commercial objective, a defined audience, and a clear market opportunity rather than broad ongoing marketing activity. It considers the objections, friction points, and decision-making factors buyers will encounter while ensuring your commercial team has the tools, messaging, and structure needed to sell effectively.
01
Define the market opportunity, including buyer motivations, purchasing triggers, objections, and potential friction points.
02
Develop positioning specific to the launch – separate from but consistent with your broader brand
03
Define the launch audience with precision, including sector, role, buying stage, and key commercial triggers.
04
Build the channel and campaign plan for the launch period, including sequencing and timing
05
Develop launch messaging across all relevant channels and formats, including web, email, sales materials, social, and supporting collateral.
06
Create a sales enablement framework so your commercial team can sell the product effectively
07
Define launch KPIs and the success criteria you will measure against
08
Provide execution support and oversight during the live launch period
Covers audience, positioning, channel, and messaging for the launch.
A sequenced launch plan covering timing, dependencies, priorities, and execution flow across the launch period.
Audience-specific messaging across all required channels and formats.
Sales enablement materials, or a detailed production brief, designed to support confident and commercially consistent selling from launch onwards.
The metrics that matter and how you will measure against them.
Hands-on oversight and execution support during the active launch period.
01
Businesses launching a significant new product or service into an existing or new market
02
Companies entering a new geography, sector, or buyer segment for the first time
03
B2B businesses pivoting their commercial model and needing to communicate that clearly to the market
04
Founders or leadership teams with a launch-ready product or service but without a clearly defined route to market.
05
Businesses whose last launch underperformed and who want a more structured approach this time
Each engagement is scoped individually based on launch complexity, number of markets involved, and the level of strategic and execution support required.
4-8 weeks. Timeline varies with scope and complexity – confirmed at proposal stage.
A pre-engagement conversation to confirm scope, timeline, and whether a Marketing Strategy engagement is a better first step.
Tell us what you are launching, where you are taking it, and what challenges or uncertainty currently exist around the launch strategy. We will tell you honestly what a structured approach could look like.