Percipient is an independent strategic marketing advisory helping growing Irish businesses strengthen their marketing, e-commerce, and commercial foundations through senior-level expertise without the full-time overhead. Based in Waterford, we work with businesses across Ireland.
Most businesses are doing some form of marketing. The activity is there. What is often missing is the strategic and commercial foundation underneath it.
There is no clear understanding of who the ideal customer actually is, what drives their decisions, or why they would choose one business over another. Without that clarity, marketing becomes difficult to measure, difficult to improve, and increasingly disconnected from commercial outcomes.
Percipient was founded because that gap is common, costly, and largely avoidable. Businesses do not usually need more marketing activity. They need stronger strategic foundations, clearer positioning, and experienced guidance grounded in commercial reality, customer behaviour, and evidence rather than assumption.
Nadia Niemann founded Percipient after 13 years working across marketing, e-commerce, and commercial strategy within Irish and international businesses spanning retail, agribusiness, engineering, logistics, construction, and industrial supply.
Her experience includes leading strategic marketing initiatives, digital transformation projects, e-commerce operations, and commercial growth activity across Ireland, Europe, and North America. It has involved managing agencies and internal teams, implementing operational systems, and presenting commercial outcomes at senior leadership and board level.
What that experience ultimately produced was the ability to assess a business’s commercial position clearly, identify where marketing is and is not contributing to growth, and build the strategic and operational foundations needed to improve it.
Percipient exists to make that level of senior expertise accessible to businesses that need it without the cost or commitment of a full-time senior hire.
Percipient works best with businesses looking for honest strategic guidance, commercial clarity, and meaningful improvement rather than marketing activity for activity’s sake.
The strongest client relationships are with businesses that are open to challenge, prepared to reassess what is and is not working, and genuinely focused on improving commercial outcomes.
Percipient is designed for companies looking for experienced independent perspective, clear recommendations, and strategic work grounded in commercial reality.
Tell us what challenge your business is facing. We will tell you honestly whether Percipient is the right fit and what a practical first step could look like.