For e-commerce businesses where operational infrastructure is limiting growth, and better marketing alone will not solve the underlying issues. Covers information architecture, product data structure, systems integration, platform evaluation, and phased transformation planning.
You know your e-commerce operation is not working the way it should. The store is a legacy of accumulated decisions. The ERP does not reliably talk to the storefront. Someone is manually updating prices. Product data is inconsistent. Every attempt to improve one area reveals additional operational dependencies, inconsistencies, or structural limitations elsewhere in the business.
These are not individual problems to be fixed one at a time. They are the cumulative result of a store built on foundations that were never designed to scale. Investing further in growth on top of those foundations produces more waste, not more revenue. This engagement rebuilds those foundations.
The engagement begins with a full operational review of the current state. Structural decisions creating inefficiency, complexity, or operational risk are identified, prioritised, and sequenced before recommendations are made.
Development costs, whether agency or freelance, are separate and not included. Percipient defines the architecture, specifies the operational requirements, oversees delivery, and ensures implementation aligns with the agreed strategic and operational standards. Development itself remains the responsibility of the chosen technical delivery partner.
01
Conduct a full operational audit of the current e-commerce infrastructure to identify the highest-impact operational and commercial issues.
02
Design a new information architecture: collection structure, navigation logic, product taxonomy, and buyer journey
03
Define a scalable product data structure designed to support operational consistency across systems and channels.
04
Evaluate and recommend the appropriate technology stack, including PIM, CRM, and ERP integration approaches, based on operational requirements and commercial objectives.
05
Build a phased transformation roadmap that sequences work by commercial impact and operational risk
06
Provide strategic oversight throughout implementation, working alongside development partners, agencies, or internal teams.
07
Establish ongoing governance and process standards so the systems remain operationally consistent and scalable after implementation.
A detailed assessment of the structural issues affecting operational efficiency, scalability, and commercial performance, including prioritised recommendations.
Navigation, taxonomy, and collection logic designed for your catalogue and your buyers.
A clean, scalable data structure and metafield specification that works across your systems.
Platform and vendor recommendations grounded in operational requirements, scalability, and commercial fit rather than industry trends.
Work sequenced by commercial priority and operational risk, with clear milestones.
Active oversight throughout delivery to maintain quality and catch problems before they compound.
Operating standards and governance frameworks so the operation stays clean after the engagement ends.
01
E-commerce businesses whose infrastructure has not kept pace with their commercial ambition
02
Shopify or Shopify Plus operators managing large catalogues (1,000+ SKUs) without proper data architecture
03
B2B businesses where disconnected systems – ERP, CRM, PIM, and storefront – are creating ongoing operational inefficiency and complexity
04
Companies that have invested in growth but whose back-end cannot support it
05
Businesses preparing a platform migration or major rebuild and needing strategic direction before development begins
Investment varies depending on transformation scope, operational complexity, and level of implementation oversight required.
6-12 weeks. Timeline varies with scope and implementation complexity, confirmed after discovery phase.
A pre-engagement conversation to establish the scope and confirm fit. For larger or more complex operations, a discovery session may be recommended before a full proposal is issued.
Tell us about your current e-commerce operation, what is no longer working efficiently, and where the biggest operational frustrations exist. We will give you an honest initial assessment of where the underlying issues may sit.