Most businesses do not have a marketing strategy. They have a collection of things they have tried, channels they have committed to for unclear reasons, and a reactive pattern of activity that responds to whoever shouts loudest that week. This engagement changes that. You will get a full commercial strategy built around your actual objectives, your real market, and your genuine constraints.
When there is no agreed direction, every marketing decision becomes a debate. Agencies produce work without a coherent brief. Teams produce activity without a coherent logic. Money gets spent on things that feel right rather than things that are right.
A strategy does not end all disagreements. But it gives the business a basis for making decisions that is grounded in evidence rather than instinct, and it gives everyone: your team, your agencies, and your leadership, a shared direction to execute from.
The work begins with a structured discovery process with your key stakeholders. We do not start from a template. We start from your objectives, your market, and your genuine constraints.
01
Conduct a structured discovery process with key stakeholders to understand commercial objectives, constraints, and current state
02
Define and validate your target audience segments and the buyers within them
03
Develop clear positioning: what you are, who you are for, and why that matters more than what competitors offer
04
Build a channel strategy based on where your buyers actually are and how they actually make decisions
05
Develop a messaging framework covering value proposition, audience-specific messaging, and proof points
06
Create a campaign planning framework with a 12-month calendar structure aligned to commercial priorities
07
Define meaningful KPIs and the measurement approach that will tell you whether the strategy is working
08
Produce an implementation roadmap that sequences activity by priority, resource, and commercial impact
Structured for clarity, not length. Covers positioning, audience, channels, messaging, and campaign approach.
A practical reference document your team can use and your agencies can brief from.
A calendar framework with channel guidance, aligned to your commercial priorities
Meaningful metrics and the measurement approach that will tell you whether the strategy is working.
Priorities sequenced by commercial impact, resource, and timing.
A structured presentation of the strategy and its rationale to your leadership team or board.
01
B2B businesses without a documented marketing strategy – or with one that no longer reflects the business
02
Companies entering a new market, launching a significant new product, or repositioning
03
Businesses whose marketing has been driven by the CEO or sales team without dedicated strategic thinking
04
Companies who have just hired a marketing person and want to give them a proper foundation to execute from
05
Growth-stage SMEs preparing for investment or a step-change in commercial ambition
Price varies with business complexity, number of markets, and depth of discovery required. All strategy projects include a pre-engagement discovery call to confirm scope and fit before a proposal is issued.
4-6 weeks. Timeline varies with scope – confirmed at proposal stage.
A pre-engagement conversation to establish whether a direct strategy engagement is the right starting point, or whether a Marketing Audit would add more value first.
Tell us about your business and what you are trying to achieve. We will tell you honestly whether this is the right starting point.