Most businesses are not operating from a clear marketing strategy. Instead, marketing activity often develops reactively over time, shaped by short-term priorities, disconnected decisions, and channels that no longer align with the business’s commercial objectives.
This engagement changes that. You will get a full commercial strategy built around your actual objectives, your market, your buyers, and the operational realities of your business.
Without an agreed strategic direction, marketing decisions become reactive, inconsistent, and difficult to evaluate properly. Agencies work without a clear strategic framework. Internal teams prioritise activity without clear commercial alignment. Investment becomes fragmented across channels and initiatives without a consistent rationale behind it.
A strong strategy does not remove every disagreement, but it gives the business a shared direction grounded in evidence, commercial priorities, and a clear understanding of how growth is actually expected to happen.
The engagement begins with a structured discovery process with your key stakeholders. The work is shaped around your objectives, your market position, your operational realities, and the commercial constraints the business is actually operating within.
01
Conduct a structured discovery process with key stakeholders to understand commercial objectives, constraints, and current state
02
Define and validate your target audience segments and the buyers within them
03
Develop clear positioning: what the business stands for, who it is targeting, and why buyers should choose it over available alternatives.
04
Build a channel strategy aligned to where buyers research, evaluate, and make purchasing decisions.
05
Develop a messaging framework covering value proposition, audience-specific messaging, and proof points
06
Create a practical campaign planning framework aligned to commercial priorities and operational capacity.
07
Define meaningful KPIs and the measurement approach that will tell you whether the strategy is working
08
Produce an implementation roadmap that sequences activity by priority, resource, and commercial impact
Structured for clarity, usability, and implementation rather than unnecessary complexity. Covers positioning, audience, channels, messaging, and campaign approach.
A practical framework your internal team can use and external partners can execute against consistently.
A calendar framework with channel guidance, aligned to your commercial priorities
Meaningful metrics and the measurement approach that will tell you whether the strategy is working.
Priorities sequenced by commercial impact, resource, and timing.
A structured presentation of the strategy and its rationale to your leadership team or board.
01
B2B businesses without a documented marketing strategy – or with one that no longer reflects the business
02
Companies entering a new market, launching a significant new product, or repositioning
03
Businesses where marketing decisions have evolved reactively without dedicated strategic oversight.
04
Companies who have just hired a marketing person and want to give them a proper foundation to execute from
05
Growth-stage SMEs preparing for investment or a step-change in commercial ambition
Investment varies based on business complexity, number of markets, stakeholder involvement, and depth of discovery required. All strategy projects include a pre-engagement discovery call to confirm scope and fit before a proposal is issued.
4-6 weeks. Timeline varies with scope – confirmed at proposal stage.
A pre-engagement conversation to establish whether a direct strategy engagement is the right starting point, or whether a Marketing Audit would add more value first.
Tell us about your business, where you are trying to grow, and what challenges you are currently facing. We will tell you honestly whether this is the right starting point.