Strategic Marketing Advisory​

Commercially grounded marketing leadership for growing Irish businesses.

Percipient provides senior B2B marketing and e-commerce expertise for growing businesses. Independent, commercially grounded, and built for companies that want straight answers rather than managed ones.

percipient

About us.

Percipient is a strategic marketing advisory providing senior marketing expertise on a consultancy and retained basis. We work with SMEs and scaling businesses that need experienced commercial marketing leadership but are not yet at the point where a full-time Marketing Director hire makes sense. 

We are not an agency. We do not offer a managed service. What you get is direct access to senior expertise, applied to your specific situation.

Too much marketing advice is confident, generic, and wrong. Percipient was built for businesses that have found that out the hard way.

What we do

Three ways to work
with Percipient.

01
Diagnostic Services

Marketing & E-Commerce Audits

An independent review of what is working, what is not, and exactly what to do about it. Fast, bounded, and high value. The right starting point for most businesses.

02
Strategic Projects

Strategy, GTM & Transformation

Defined-scope engagements that build real commercial foundations. For launches, market entries, strategic resets, and infrastructure overhauls. 

03
Retained Leadership

Fractional Marketing Director

Senior marketing leadership embedded in your business on a part-time basis. The experience and judgment of a Marketing Director, without the full-time cost or the risk of the wrong hire.

Our Position

Why Percipient exists.​

The problem most businesses have is not a lack of marketing activity. It is the absence of senior commercial judgment over whether the strategy is right, whether the investment is allocated correctly, and whether anyone with real experience is accountable for the answer.

Percipient was built to fill that gap. Not another agency. Not a network of freelancers. A senior practitioner with a track record of commercial delivery, working directly with your business, with no interest in telling you what you want to hear.

We tell you what is actually true about your marketing, your positioning, your systems, and your priorities. Clearly, commercially, and with the evidence to back it up.

How we work

We are not the right fit for everyone.​

If you want someone to validate what you are already doing rather than challenge it, we are not it. If you want activity that looks like marketing without the commercial accountability, we are not it. If you want straight answers, genuine expertise, and a focus on outcomes that actually matter to the business, you are exactly the kind of client this business was built for.

Ready to work together?

Let's have an honest conversation.

Not a pitch. Not a discovery call that is really a sales call. A direct conversation about the problem you are trying to solve and whether Percipient is the right fit for it.